About TechnoCommercial

In the TechnoCommercial technology project, students became media savvy by analyzing the manipulation techniques used by advertisers and then using them to make their own commercial using video equipment and Windows MovieMaker.

With people today viewing close to one million commercials in a lifetime, it is essential that students are aware of the powerful influence the media has on how they think and act.

Emphasis in the TechnoCommercial technology project is placed on media awareness, with tasks that promote critical viewing of advertisements. The technology project has media literacy lesson plans that your students will enjoy.